The aims of this research assignment are to evaluate the business strategy of ASOS. The objectives of this research are:

  1. To understand how ASOS formulate their E-Commerce strategy.
  2. To understand how and the reasons they have picked the age group they have targeted.
  3. To understand how they have managed to increase their market reputation and their market share using only e-commerce method.
The analysis of the business strategy of ASOS