While neither quantitative nor qualitative approaches can be considered completely without bias, qualitative methodologies and methods are, by far, the more subjective of the two.
In all research, the presence of the researcher, their choices and their interpretations, have a bearing on the work undertaken and data collection methods chosen.
Qualitative researchers have a greater level of involvement drawing on their own backgrounds, experiences and perceptions in their interpretation of the data collected. Qualitative research, therefore, has a degree of ‘built-in’ bias which should be acknowledged in a research study.

• Return to your qualitative research designs from last week

In approximately 500 words

• Critically reflect on the types of qualitative data collection methods that you could use in your research, considering their benefits and limitations.

• Consider how you might overcome the challenges that you may encounter when implementing research using qualitative methodology, including the management and analysis of data.

Review of qualitative research design