1. In the context of human-computer interaction, develop an original idea for improving a user experience. The
project’s design scope can aim to improve on an existing product or service – or focus on creating something
entirely new.
2. Present a 1500-word report about the user research. Include the following elements:
a. outline the product or service to be designed & frame the design challenge;
b. segment & prioritise the audience, profiling them using secondary research;
c. draft a set of assumptions, questions & tasks to test;
d. recruit & interview 5 users;
e. summarise the findings;
f. develop a focal persona.
1. Research methods:
2. Research sprint:

Research Report & Product Concept