1.1.1 Task 1
“Reflect upon your learning experience and reveal the challenges both positive and negative that you encountered throughout this course.”
For example, you may have been apprehensive about embracing new theories and experienced personal frustration yet feel empowered having learned to use the theories effectively. It is important to express openly, candidly and honestly your experiences, as your evaluation rubric has a weighting towards depth and openness, rather than merely painting a superficial objective analysis of your experience.
Use referencing, as required, to support your evaluation.
Criteria for assessment – the ability to evaluate your perspective, your demonstrated insight, supporting your evaluation with referencing
(Please note: This section is worth 5% of your total assessment; hence, make sure you allocate your word limit accordingly)
1.1.2 Task 2
Choose two marketing analysis models to bring a fresh perspective and unique insight to their purpose, use, limitations and value to marketing managers. Make sure to use examples. (either from your assessments, or new examples)
Supply examples from your Marketing Plan of how you employed both models (what, where, why, how)
- What was the purpose of the model?
- Where in the plan it was used? How did each model contribute to your insight?
- Why this concept/tool appeals to you, moving into a marketing career?
Demonstrate what you have learned, by presenting examples of some of the important takeaways you feel most connected to or what you perceive will be useful for you to employ. For example, you may have found a concept such as marketing segmentation both useful and also interesting to learn about. You would describe what it was that is interesting, how you found it practically useful and why this concept appeals to you moving forward. What we are looking for is not definitions, or explanations of these models, but your insight (a collation of the theory, your experiences and your reflection) to offer a fresh perspective on these models.
Don’t forget to use references, as required.
Criteria for assessment – your ability to bring insight and a fresh perspective to tools, theories, models you have used, your independent thought on their usefulness, supporting your assessment with references.
(Please note: This section is worth 10% of your total assessment; hence, make sure you allocate your word limit accordingly. You can use tables/diagrams to communicate succinctly, within your word restriction)
1.1.3 Task 3
Evaluate & present your personal value proposition:
- Evaluate your personality
- Develop & present your personal value proposition that can lead into your personal brand
- Discuss and apply strategic tools to your personal brand and career prospects – include SWOT, ideation (TOWS, or creative matrix), goal setting, action plan, and timeline for action.
How this has assisted your capability as an MBA with newly acquired, marketing management capability, and, to reflect on how you can integrate these learnings practically. You will use marketing tools of analysis to showcase yourself with global marketing capability that can provide value to organisations that are internationally facing or seek to grow into international markets. It is a chance to showcase yourself as a global marketing consultant (internally or externally) for an organisation.
You will define your purpose, the global context, reveal cultural insight, showcase relevant technology and marketing tools, to develop your action plan. This requires you to develop an action plan to harness your strengths and opportunities as an MBA with Marketing capability in order to address weaknesses (this can be a work-in-progress) and threats (or barriers to adoption and integration) of your newly acquired marketing skills and capability.
This third component provides significant opportunity for you to self-reflect and analyse your skills, capabilities and traits relative to employing marketing skills in the workplace (or in your personal life) moving forward. For example, in your SWOT analysis you may identify that you have particular strengths that will assist you in integrating marketing in the workplace (e.g. an effective leader, competent