For this author’s research, the topic of talent management and its accompanying processes and strategies will be assessed; looking at its impact on organisational success within banking organisations. Looking at taking a qualitative approach which is usually utilised via an interpretivism paradigm, semi-structured interviews with subject matter experts can be used to facilitate the gathering of needed data. This method allows for engagement and in depth feedback from respondents, which researchers may not get via questionnaires. Precise information, respondents’ beliefs, perceptions and ideas can be assessed in detail; providing meaningful and significant data.

Contextualization within research helps to solidify/validate and explain the objective of the research. To help with contextualization a clear research purpose needs to be communicated, along with a comprehensive and through literature to aid the research design, illustrating what current views are held, where new areas can be explored and aiding in identifying research questions, what are the social, environmental, economic and political factors affecting the research topic; providing a comprehensive overview on the context of the topic (Collis & Hussey, 2013). Following that, the research methodology should be defined, highlighting data sources, research methods, structuring of methods and data collection and analysis. For example; will data be recorded or hand written, are the questions structured with bias or not, how will the data be presented clearly, etc.

Furthermore, sampling methods will need to be determined to best suit the research method taken. When utilising qualitative methods, the sampling methods differ from that of quantitative methods; whereby sampling is not random but more purposive, which is highlighted with the author’s choice of interviewing subject matter experts. These respondents will be experts in human resource and talent management across various banks within the industry.

Looking at research from a qualitative and quantitative perspective, some differences are highlighted. For one, quantitative research methods designed on the basis on existing hypotheses and theories, and work towards disproving or proving said theories and hypothesis (Daniel, 2016). Qualitative research on the other hand, looks at revising existing theories or generating new ones, being more inductive than deductive and encourages critical, creative and innovative thinking (Daniel, 2016 and Schonfeld & Dreyer, 2008). Secondly, the methods produce different types of data, with quantitative methods producing numerical data and qualitative method producing descriptive data. Also, qualitative methods also have a degree more flexibility, which provides more in depth data due to their less structured research methods, however smaller sample sizes than quantitative studies result in the studies not being wholly representative of the population, as opposed quantitative research (Moffat, 2015).


Qualitative research methods