Introduction To Marketing, Consumer, And Product
Part 1 Discussion assignment
Marketing has touched many aspects of our lives since childhood; we are consumers. As professionals, mastering marketing techniques makes us valuable in the workplace. Marketing plays a role across all industries.
First, we’ll research definitions of marketing from course readings and reference books. Then we’ll apply marketing to our career paths with a hands-on professional application.
Find three different resources that define marketing. Analyze these definitions. Rather than looking at the definitions, think about them and explain marketing using what you learned. If you are looking at the text or reference book entry and changing a few words here and there, you are NOT LEARNING anything, and you are probably copying or editing. With your book closed and the definitions out of sight—that is when you start writing YOUR version.
Share your definition of marketing and cite the three sources used within the post. Do not copy or quote; explain marketing in a way that features your style of thinking and writing. End your post by providing an APA-formatted reference list for the three sources that helped develop your definition of Marketing.
This post should be 1 or 2 paragraphs in length (at least 100 words). Since you are engaging in research, be sure to cite in the body of the post and add a reference list in APA format.
Marketing Environment Application
In this module’s Case Assignment, you researched marketing forces using quality academic and professional sources. It is time to apply what you have learned using the product/service you chose in your Discussion assignment.
• Analyze why & how each of the three marketing factors will impact the chosen product/service.
• Explore strategies to overcome the threats and/or capitalize on opportunities to product life cycle with regard to your target product/service. Be sure to consider branding.
NOTE: All or nearly all of your research will come from the articles used in this module’s readings. The focus of this assignment is application and critical thinking. Since you are engaging in research, be sure to cite and reference the sources in APA format. The paper should be written in third person; this means words like “I,” “we,” and “you” are not appropriate. For more information see Differences Between First and Third Person.
All research should be cited in the body of the paper. In-text citations and corresponding references should be included in your paper. The use of direct quotes is strongly discouraged.