Identify and analyse the macro-level external factors that are impacting the pharmaceutical market in a geography of the UK and to discuss the impact the resultant opportunities and threats will have on marketers in that geography.

The report must include and be structured thus:
1. A brief outline of the pharmaceutical market in your chosen geography (UK).
2. A detailed and robust PESTEL analysis of the impact that macro-level external factors are having/ will have on pharmaceutical marketing in your chosen geography.
o The output from this should be the implications of these changes and whether these changes represent an opportunity or a threat.
3. A discussion of how these opportunities and threats will impact pharmaceutical marketers and pharmaceutical marketing in your chosen geography.

Pharmaceutical and Healthcare Marketing