“You certainly have an interesting project idea. However, after reading your proposal, I am very confused. Much of the uncertainty comes from your use of the word proposal. If I substitute the word website for proposal, then I think we’re on the right track. At this point, I’m not sure if you are planning to do something for marketing purposes or for users to actually buy the products online.

It doesn’t sound to me as though it will take much time for you to gather basic information. The data that you specify should be readily available to the company’s management (although, I may be missing something here). It seems like the bulk of the work will be designing and implementing the website. Am I right?

Assuming this is the case, then we need to have a much clearer understanding of what the business objectives are. I will be talking much more about goals and objectives in the first class, but the key is that objectives must be measurable. Something like: the site will generate 200 new orders within 1 month. I’m making this up, but hopefully, you can see that achieving this would be a benefit to the business. The objective that you described to have precise and correct information is a necessary step to accomplish the goal and not really a business goal.

If you would like to have a phone conversation so we can better get in synch before the first class, please let me know. My goal here is to help you to have an interesting project and to be successful.”

Investigation into the Modelling and Control of a d.c. Motor /AN