• You do need to develop interpretivism as a philosophy / approach in greater detail before moving onto the methods that it might entail
  • You need to create a table in a 2 page Landscape format that will include key papers on Gift-Giving with key findings/concepts and research methods that the scholars used to carry out their study. This table should be included in the main text of 3 Research Methods
  • What about the position of the researcher in the research process under interpretivism?
  • You need to justify why you decided to collect data in London and Moscow. Is it because both are capital cities, because you speak Russian, because gift cards appeared in Moscow after 1991 but in London they exist longer? You need to provide information about those 2 cities.


Gift-giving: A consumer-resource framework for understanding consumer gifting behaviour around gift cards in two capital cities, London and Moscow