In your critique of the attached article, address the following questions:

1. What are the main points and arguments of the author(s)?
2. What is your opinion of the article?
3. How can the points and arguments of the author(s) be applied to the lesson in this unit? (Some examples include the marketing mix, marketing orientation, and organizational structure.)

The critique should be a minimum of two pages in length in APA style; however, a title page, a running head, and an abstract are not required. Be sure to cite and reference all quoted or paraphrased material appropriately in APA style.

Article citation:
Hoang, B. P. (1998, Annual). A causal study of relationships between firm characteristics, international marketing strategies, and export performance. Management International Review, 38, 73+. Retrieved from

Critique of attached article re: International Marketing