Part 1. Meeting the Needs of the International Market

Please read the attached PDFs and view the below Youtube video.

Assessing Global Marketing Opportunities.pdf

SBA Export Business Planner.pdf

How do you determine what needs a new overseas market may have in advance of market entry and what resources would you use to find out?  Discuss

————————

Part 2. Partnering with Local People and Businesses For Success

Please read the attached PDFs and view the below Youtube videos.

The Benefits and Risks of Partnering.pdf

An Introduction to International Joint Ventures – https://www.youtube.com/watch?v=7FAlG-4YHQM

Interview with the Director of Global Strategic Alliances for Intel, Richard C. https://www.youtube.com/watch?v=csC5MaM3K2o

What are the most favorable characteristics of a local partner for selection with which to do business in a new market.  Post your thoughts and discuss.

————————————

Part 3. Factors to Consider When Setting Up a Foreign Operation Structurally

Please read the attached PDFs and view the below Youtube videos.

Analyzing the International Business Environment.pdf

Part 3 us-dges-international-expansion-passport-growth.pdf

Part 3 international-expansion.pdfPreview the document

https://www.youtube.com/watch?v=h6ND9vhU7r0

Provide a real life example from current news of a company that made a critical success or failure in international business and discuss and post why.

———————

Part 4. Developing a Plan to Maximize the Benefits from International Market Entry & Leverage the Same

Please read the attached PDF and view the below Youtube video.

International-Planning-Checklist.pdf

https://www.youtube.com/watch?v=QAyJVtEIAtM

In selecting the first international market to penetrate, companies often think about how success in that market could lead to more success in other international markets.  What in your view are the two most important considerations when selecting the first country to enter overseas?  Discuss 

 

Critical Factors in International Business Success