RESEARCH QUESTIONS:

  1. How logistical improvements increase sales and enhance customer satisfaction.

 

With the increase in e-commerce platforms, supply chains across the world are seeking ways to meet customer demands quickly while keeping costs as low as possible. When competing with the large number of retails globally, companies must ensure stock levels are healthy. Inventory management plays a crucial role in e-commerce, as customer loyalty is low which means if shoppers will go to competitors if their demands are not met. Other logistical aspects such as transport and distribution fall under this question.

 

  1. Do third party logistical providers boost competitive advantage for e-businesses?

 

Small e-business may not necessarily have the resources and knowledge to build a supply chain network as efficient as DHL and DPD. Having warehouses everywhere is not a cost effective solution. Purchasing or leasing transport assets is also not cost effective for smaller companies. Would it make sense for small e-businesses to outsource their logistical operations? How will it effective their competitiveness? Is it safe to do so? What are the alternatives?

 

  1. Examining how information technology systems sustains an e-commerce supply chain

 

The effective use of IT systems plays a crucial role in penetrating markets and customer satisfaction. Systems such as warehouse management systems (WMS), Customer relationship management (CRM) and Delivery tracking systems improves e-commerce operations and visibility with in the supply chain.

 

  1. Acting globally, thinking locally. Challenges and opportunity?

 

E-businesses have different challenges depending on location. For example, the UK is witnessing a rising trend of “click and collect” in shops. Changes in local customs pose a challenge and opportunity for the supply chain.

CHALLENGES IN E-COMMERCE SUPPLY CHAIN (LOGISTICS AND SUPPLY CHAIN CHALLENGES)