- Critically appraise and relate market penetration, product development, market development, and diversification strategies adopted by this organization on its corporate, business, and operational level. (CLO 3).
- Evaluate a wide range of strategic approaches the chosen organization has adopted in its past and present and investigate its critical success and failures. (CLO 4).
- Formulate a strategic plan incorporating innovation for gaining competitive advantage by applying the right strategy development process theories and concepts discussed in class. (CLO 2, CLO 3 and CLO4).
ANSOFF Matrix analysis