- Describe the differences among logos, ethos, and pathos and their uses for the research presentation.
- Describe the differences between dependency techniques and interdependency techniques. When would you choose a dependency technique?
- Distinguish between the following:
- Speaker-centered presentation and extemporaneous presentation.
- Technical report and management report.
- Topic outline and sentence outline.
- What should you do about each of these?
- Putting information in a research report concerning the study’s limitations.
- The size and complexity of tables in a research report.
- The physical presentation of a report.
- Pace in your writing.
- What type of report would you suggest be written in each of the following cases?
- The president of the company has asked for a study of the company’s pension plan and its comparisons to the plans of other firms in the industry.
- You have been asked to write up a marketing experiment, which you recently completed, for submission to the Journal of Marketing Research.
- Your division manager has asked you to prepare a forecast of promotional budget needs for the division for the next 12 months.
- The National Institutes of Health has given you a grant to study the relationship between advertising of prescription drugs and subsequent sales of those drugs.
Analysis and Research Reporting