Given the problem of profitability and the current challenge faced by MSI in that regard, this paper addresses three research questions.

  1. Do the elevated levels of competition bear positively or negatively on the profitability of MSI?
  2. Are the reported decreases in returns to scale justifiable?
  3. Are the challenges facing MSI entirely externally caused, or are they born out of internal flaws and challenges within MSI?
An Analysis of the Threats to Profitability of Maruti Suzuki India Limited (MSI) in Highly Competitive and Fast-Changing Automotive Industry